Visual Grammar – Modern Theory
“Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and better understand the graphics that bombard you 24/7.” Christian Leborg
‘Visual Grammar’, is an exhibition curated by ‘Modern Theory’. The aim of this exhibition is to investigate the principles of form and to explore their functions in visual communication. By researching, documenting and responding to examples of existing work, participants are asked to inquire and re-interpret the foundations of visual grammar and its fundamental components.
A visual language, like any other language, has a vocabulary that is organized by a grammar. Visual elements are in a way the alphabet of this visual language. They are few in numbers and include the dot, the line, and the shape, which can then be organized into direction, tone, color, texture, dimension, scale and movement.
‘Modern Theory’ is a research and discussion platform with a focus on graphic design and visual culture.