The theme of mobility is a key issue in our towns and is an area being researched by companies both at the design and production technique levels. The market is flourishing too. MAD BIKE – THE BIKE SHOW dreams up an innovative event in this sector that could well represent and bring together designers, stylists, producers, builders, preparers, aficionadoes and curious people.

MAD BIKE – THE BIKE SHOW is proposing an event that brings people together as well as being professional and trendy. It is based on urban mobility, showing off ‘bicycle culture’ via bike exhibitions, bike demonstrations, professional get-togethers/round tables, professional bike and accessory exhibitors.