Objets à jouer - Poltronova et le contre-design

Sottsass, Superstudio, Archizoom, De Pas D’Urbino Lomazzi, Vignelli. As we witness a strong comeback of interest for experiences of “radical” or “counter-“ design, the Italian Cultural Institute in Brussels will host an exhibition of Centro Studi Poltronova showcasing pieces designed and produced between the late Sixties and early Seventies, when Ettore Sottsass was the art director of the company. Enriched by abundant archive material (photos, drawings, videos, posters, graphic works and patterns), the exhibition aims at highlighting the originality of products that have kept all of the energy and vigor of the moment they were conceived – so much so that they are still in production today. Among the works exposed: the Ultrafragola mirror, 1970; the Sanremo lamps, Archizoom Associati, 1968; Passiflora, Superstudio, 1968; Gherpe, Superstudio, 1968; the Mies armchairs, Archizoom Associati, 1969 ; Joe, De Pas D’Urbino, Lomazzi, 1970; the Superonda sofas, Archizoom Associati, 1967; Sofo, Superstudio, 1968; Saratoga, Lella et Massimo Vignelli, 1964.