Storytelling through design

Carpet of Life is a social design brand. Using authentic crafts handed down through generations, women in the Sahara transform clothes and textiles into a vibrant Carpet of Life – an inspiring artwork. The Carpet of Life concept is based on traditional Moroccan carpets called Boucherouite or Boucherwi, made by most families from nomadic background.

We work on upcycling: people in Europe posess lots of clothes and fabric they don’t wear anymore but are still attached to. Women from 4 villages in the Moroccan desert participate in making carpets for Carpet of Life. Through Carpet of Life, the traditions and craft culture is retained. The women are able to show the big potential of their creativity. By sharing their creativity they gain new aspirations and they are connected to other worlds.

The carpets can be made from almost anything… second-hand clothing, tea towels, bed linen, even plastic! Current materials include recycled rag strips and yarns from ‘found’ textile remnants including wool, cotton, synthetic fibers, lurex and nylon.


‘Everyone is a barrel full of potential. We instigate that potential with passion and contagious enthusiasm for a progressive, connected and livable 21st, 22nd and 23rd century.’
Hi, we’re !DROPS, pleased to meet you!
!DROPS is a social innovation agency. As a creative collective, we tackle social issues. From facilitation to creation; from thinking to doing. We work in a multidisciplinary way and see culture and technology as the tools for positive change. We place 'the power of people' at the center of this. Together we develop sustainable results for a liveable 21st century. Close to home and across borders.

How do we deal with this?

Design for people, with people
!DROPS has a methodology based on Human Centered Design. Together with partners and the people who experience needs, we create solutions, products and services that really matter to them. Our processes are iterative: by repeating we work on continuous refinement and improvement. We spark this with culture and digitality.

More information on